In a way, were starting to see the re-surgence of the small brand, fueled by the power of the internet and the desire for consumers to have something limited and exclusive. The best part is, middle men are getting cut-out every day. Department stores, whos business is marking-up goods that have already been marked-up by the wholesaler, are losing their stranglehold on the market as designers now have a scalable solution to sell their products directly to their consumers.